Terms of Use

These Terms of Use ("Terms") are a legal agreement between you and Axis X Limited, a company registered in England and Wales under company number 17435401, with its registered office at Crown House, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom ("Axis X", "we", "us"). They govern your use of the Axis X mobile application, our website at axisx.ai, and any related services (together, the "Service").

By downloading, installing, or using the Service you agree to these Terms and to our Privacy Policy, which explains how we handle your personal information. If you don't agree, please don't use the Service.

1.About these Terms

We've written these Terms in plain language and kept them as short as we could. Where a section has legal consequences for you — in particular Section 3 (health information), Section 11 (payments) and Section 15 (our responsibility) — we've said so clearly. Nothing in these Terms affects the rights you have as a consumer under the law of the country where you live that cannot be excluded by agreement.

2.Who can use Axis X

You must be at least 18 years old to use the Service. Axis X is designed for adults, and the health topics it covers are not suitable for children. By using the Service you confirm that you are 18 or older and legally able to enter into this agreement.

You may use the Service only for your own personal, non-commercial purposes, and only in a way that complies with these Terms and applicable law.

3.What Axis X is — and isn't

Axis X is a wellbeing companion. It helps you describe your goals and circumstances, set up trackers, journals, routines and dashboards, connect data from sources such as Apple Health, and see patterns across sleep, mood, energy, cycle and other things you choose to track. It offers starting suggestions for movement, routines and supplements based on what you have shared.

Suggestions in the Service are general starting points based on the information you provide and on publicly available research. They are not tailored clinical recommendations, and we cannot verify the accuracy or completeness of information you enter or connect. You are responsible for decisions you make about your own health.

4.Beta programme

Before general release, we may make the Service available through Apple's TestFlight or a similar beta programme. If you take part:

• The Service is provided for testing. It may contain bugs, may be unstable, and features may change or be removed without notice.
• Data you enter during the beta may be reset or deleted when the beta ends or between builds. Please don't rely on Axis X as your only record of anything important during this period.
• Feedback you send us (through TestFlight, email or in-app) may be used freely by us to improve the Service, without any obligation to you. We won't publish feedback in a way that identifies you without your permission.
• Apple's TestFlight terms also apply to your use of TestFlight.
• We may end the beta, or your participation in it, at any time.

Everything else in these Terms — in particular Section 3 and Section 15 — applies to the beta as well.

5.Your account

Some features need an account. You agree to give us accurate information, to keep your sign-in details secure, and to let us know at hi@axisx.ai if you think someone else has accessed your account. You are responsible for activity under your account unless it results from our failure to keep it secure.

You can delete your account, and all the personal data associated with it, at any time from the app's settings. Our Privacy Policy explains what happens to your data when you do.

6.Licence to use the app

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the Axis X app on Apple-branded devices that you own or control, as permitted by the App Store Terms of Service (including the Usage Rules), for as long as these Terms are in force. We don't sell you the app; we license it to you.

You may not copy, modify, distribute, sell, rent, sublicense, reverse-engineer, decompile or attempt to extract the source code of the Service, except to the extent that the law expressly allows it despite this restriction.

7.Your content

Anything you enter into the Service — journal entries, voice or text descriptions, uploaded documents, tracked values and connected data — is your content. You own it. We don't claim any ownership of it.

So that we can operate the Service for you, you give us permission to store, process, analyse and display your content, and to share it with the service providers described in our Privacy Policy, solely to provide and improve the Service to you. This permission ends when you delete the content or your account, subject to the backup periods described in the Privacy Policy.

You are responsible for your content. Please only upload material you have the right to share, and be aware that documents such as lab results may contain information about other people (for example, a clinician's name).

8.AI-generated content

Axis X uses artificial intelligence, including large language models operated by third-party providers, to understand what you tell it, build your system, generate insights and answer questions. AI-generated content can be incomplete, inaccurate or out of date, and can occasionally state something with confidence that is wrong. Treat it as a helpful starting point, not a source of truth, and check anything that matters — especially anything about your health — with a qualified professional or a reliable source.

We work to reduce errors and to keep the AI from giving medical advice, but we cannot guarantee the accuracy of any output. Where the Service tells you it is uncertain or suggests you speak to a professional, please do.

9.Apple Health and other connections

You can choose to connect Apple Health, your calendar and other sources. Connecting is optional and you can disconnect at any time in the app or in your device settings. We only access the categories you authorise, and we use data from Apple Health solely to provide health and wellbeing features to you — never for advertising, marketing or sale to third parties. Third-party services you connect are governed by their own terms and privacy policies, and we are not responsible for them.

10.Acceptable use

Please don't:

• use the Service for anything unlawful, or in a way that could harm you or anyone else;
• upload content that is illegal, infringes someone else's rights, or contains malware;
• try to gain unauthorised access to the Service, other users' accounts or our systems, or interfere with the Service's operation;
• use automated tools to scrape, crawl or extract data from the Service;
• use the Service to provide health, medical or coaching services to others, or resell access to it;
• impersonate anyone, or misrepresent your relationship with anyone.

If you break these rules we may suspend or terminate your access (see Section 14).

11.Subscriptions and payment

Axis X is free to download and to get started. Some features ("Premium") may require a paid subscription, offered as a monthly or annual plan and purchased through Apple's in-app purchase system. Prices are shown in the app before you buy and include applicable taxes.

• Auto-renewal. Subscriptions renew automatically at the end of each period at the price shown at the time of purchase (or as later notified to you), unless you cancel at least 24 hours before the current period ends.
• Cancelling. You manage and cancel subscriptions through your Apple ID settings (Settings → your name → Subscriptions on your iPhone). Cancelling stops future renewals; you keep Premium access until the end of the period you have paid for. Deleting the app does not cancel a subscription.
• Free trials. If we offer a free trial, it converts to a paid subscription at the end of the trial unless you cancel before it ends. Any unused part of a trial is forfeited when you buy a subscription.
• Refunds. Payments are processed by Apple, and refunds are handled by Apple under its own policies. You can request a refund at reportaproblem.apple.com. If you are a consumer in the UK or EU, you have a legal right to cancel a digital purchase within 14 days, unless you have agreed to immediate access and acknowledged that you lose the right to cancel — Apple's checkout tells you when this applies.
• Price changes. If we change the price of a subscription, we will tell you in advance and, where the law requires, ask for your consent. If you don't agree, you can cancel before the new price takes effect.

12.Terms required by Apple

Because you download Axis X from the App Store, Apple requires us to include the following. They apply only to the iOS app.

1. Parties. These Terms are between you and Axis X Limited only, not Apple. Axis X, not Apple, is solely responsible for the app and its content.
2. Licence scope. The licence in Section 6 is limited to a non-transferable licence to use the app on Apple-branded products that you own or control, as permitted by the Usage Rules in the App Store Terms of Service, except that the app may be accessed by other accounts associated with you via Family Sharing or volume purchasing.
3. Maintenance and support. Axis X is solely responsible for providing maintenance and support for the app. Apple has no obligation to furnish any maintenance or support services for it.
4. Warranty. Axis X is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the app to you. To the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to the app, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty are Axis X's sole responsibility.
5. Product claims. Axis X, not Apple, is responsible for addressing any claims by you or any third party relating to the app or your possession or use of it, including (i) product liability claims; (ii) any claim that the app fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy or similar legislation, including in connection with the app's use of the HealthKit framework.
6. Intellectual property. If a third party claims that the app or your possession and use of it infringes that third party's intellectual property rights, Axis X, not Apple, is solely responsible for the investigation, defence, settlement and discharge of that claim.
7. Legal compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a "terrorist supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
8. Developer contact. Questions, complaints or claims about the app should be directed to Axis X Limited, Crown House, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom, or hi@axisx.ai.
9. Third-party terms. You must comply with applicable third-party terms of agreement when using the app (for example, your wireless data service agreement).
10. Third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of them Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

13.Our intellectual property

The Service — including its software, design, text, graphics, logos, and the Axis X name — is owned by Axis X Limited or our licensors and is protected by intellectual property laws. Apart from the licence in Section 6 and your rights in your own content, these Terms don't give you any rights in the Service. Apple, the Apple logo, iPhone, and Apple Health are trademarks of Apple Inc.

If you send us ideas or suggestions about the Service, you agree that we may use them without any obligation to you.

14.Ending the agreement

You can stop using the Service at any time by deleting your account in the app and removing the app from your device. If you have an active subscription, cancel it through your Apple ID settings as well, otherwise it will continue to renew.

We may suspend or terminate your access if you materially breach these Terms, if we are required to by law, or if we discontinue the Service. Where reasonably possible we will give you notice and an opportunity to export your data first. If we terminate for our own convenience while you have a paid subscription, you will be entitled to a proportionate refund of any prepaid, unused period, arranged through Apple.

Sections that by their nature should survive termination — including 3, 7, 8, 12, 13, 15 and 17 — continue to apply.

15.Our responsibility to you

We will provide the Service with reasonable care and skill, and if you are a consumer, digital content we supply will be as described, fit for purpose and of satisfactory quality, as required by the Consumer Rights Act 2015 and equivalent laws where you live.

Beyond that, the Service is provided "as is". We don't promise that it will be uninterrupted, error-free or that any insight, suggestion or AI-generated output will be accurate, complete or suitable for your circumstances. The Service depends on data you and your devices provide, and on third-party services we don't control.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for breach of your statutory rights as a consumer, or for anything else that cannot be limited or excluded by law.

Subject to that, we are not liable for any loss or damage that was not foreseeable when you agreed to these Terms, for any loss arising from your reliance on the Service instead of professional medical advice, or for any loss caused by an event outside our reasonable control. If you use the Service for business purposes (which these Terms don't permit), we have no liability to you for any business loss. To the extent permitted by law, our total liability to you for all claims arising from the Service in any 12-month period will not exceed the greater of the amount you paid us for the Service in that period and £100.

16.Changes to the Service or these Terms

Axis X is a young product and will change. We may add, alter or remove features, and we may update these Terms to reflect changes in the Service, in the law, or in how we operate. If a change is material and affects your rights, we will tell you in the app or by email at least 30 days before it takes effect (unless the change is required by law or is needed for security, in which case we'll tell you as soon as we can). If you don't agree to a change, you can stop using the Service and, for a paid subscription, cancel before the change takes effect. Continuing to use the Service after that date means you accept the updated Terms.

17.Governing law and disputes

These Terms are governed by the laws of England and Wales. If you are a consumer living elsewhere in the UK or in the EU, you also benefit from any mandatory consumer protection rules of the country where you live, and you may bring proceedings in the courts of that country. Otherwise, the courts of England and Wales have jurisdiction.

If you have a problem, please contact us first at hi@axisx.ai — most issues can be sorted out quickly and informally. If you are a consumer and we can't resolve a dispute between us, you may be able to refer it to an approved alternative dispute resolution body in your country; we will tell you whether we agree to take part when we respond to your complaint.

If any part of these Terms is found to be unenforceable, the rest continues to apply. If we don't enforce a right immediately, we haven't waived it. You may not transfer your rights under these Terms to anyone else; we may transfer ours to a successor of our business, provided your rights are not reduced.

18.Contact

Axis X Limited, Crown House, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. Company number 17435401.